Challenge Accepted
The Need
The theme of “accepting challenges” had been decided. Now came the hard part: Figuring out how to shape those two words into a national brand reputation campaign – communicating who Koch Industries is and what it does.
The Solution
My concept and scripts were chosen – sharing the real stories of three individual Koch employees who were born for the challenges they face at work.
This direction set the stage for a multi-year campaign which included video, digital and social ads, traditional marketing and guerrilla efforts – many of which I had a hand in creating.
The overview video and the three individual spotlights kicked off the campaign. Two of them are still the most popular videos on Koch’s YouTube page – combining for almost 12 million views.
Company homepage (click image to view)
Print ad (click image to view)
Digital ads
Collegiate sports partnership, which included radio ads as well as game day signage and scripts.
I helped come up with the idea for the Big Shot Challenge – an oversized basketball shooting game that encouraged event goers to step up to the challenge.